To GM, Ford and Chrysler Motors Corporation, led by the United States to stimulate consumers to buy a car, has invested 60 billion U.S. dollars for the discounts and privileges, setting a record. U.S. consumer sales of car company seems to have become accustomed to profit sharing, car manufacturers now want to cancel or reduce the profit sharing has been difficult. As November 2004, General Motors, the average ones who enjoy their vehicle to reduce the amount of 304 dollars, the result is that consumers do not buy it, month sales fell 13%. In this case, in order to attract consumers, increase sales, only the help of new models designed. It is estimated that the U.S. market in 2005 will launch 22 new models, and 30, improved models.
Currently, the U.S. auto market in the technology of various brand cars, models, etc. have been some convergence of momentum. On the technical side, once a car manufacturer introduced a new design or new technology, and other car manufacturers will soon follow. If the home station wagon Honda Odyssey (ODYSSEY) flat rear seat design is very easy to similar vehicles Toyota Xi Yana (SIENNA) immediately followed up, from the Odyssey to regain a market advantage, becoming the best family station wagon. In the model, the Once a vehicle by the market, vendors will be pursued by other schools to imitate. If the last two years, Americans like sport utility vehicles, Europe, the United States and Asia each car company would have been the fastest to launch its own sport utility vehicle products. Ford, General Motors, Toyota, Mercedes, BMW, Honda, Nissan and other major car companies are constantly updated brand, launch new products. Even never produced sport utility vehicles are Volkswagen of Germany two years ago launched a high-end sports utility vehicle.
Despite the emergence of the U.S. auto market momentum of technological convergence, but the United States, Asia and Europe is still the characteristics of the car significantly, different. Specializing in automotive Web site editor Edmonds assessment Brower said, although the fierce competition to promote the various vehicle manufacturers in such areas as technology and convergence, but the competitors still managed to maintain its own unique in the minds of consumers style and characteristics. American cars are characterized by greater horsepower, power system strong, big body, relatively spacious interior. In contrast, the safety performance of American cars than Japanese cars. The characteristics of Japanese cars are very sophisticated, fuel-efficient, reliable and hedge against inflation. European cars are driving in the design and feel passionate, dynamic, open up and feel than the Japanese cars and American cars more interesting. In addition, the European car interior design is the most luxurious materials used are very high, and gives the impression of luxury. This cars are Japanese cars and the United States can not.
Japanese auto manufacturers in the hybrid electric motor is the leader, which will enable them to compete for market share in the United States enjoy a certain advantage. Hybrid electric motor is a new revolution in the automotive industry today, this vehicle uses a gasoline engine and an electric motor, both greatly improving the fuel utilization, and reduced emissions. It is reported that Toyota's electric gas hybrid cars Preece (PRIUS) since the market since 1997, has been successfully reduced by 30% of the cost, has now become profitable, and sold 127,000 hybrid vehicles. In addition to Preece, the Toyota also launched in 2004 sport-utility hybrid electric motor. Nissan plans to launch in the United States in 2006 ALTIMA electric motor hybrid. In contrast, U.S. auto companies in the field of hybrid vehicles is long overdue: Ford in August 2004 before launching hybrid electric motor, GM will have to wait till 2007 to start selling sport-utility hybrid electric steam power car.
With trade liberalization and economic integration process, the U.S. auto market in an unprecedented change in the U.S. market is becoming more international. More and more foreign car company to U.S. investment and build factories in the local production and sales of cars. Such as Toyota's direct investment in North America from 137 million U.S. dollars, more than 34,000 employees. Similarly, U.S. auto companies are more and more foreign companies, mergers and acquisitions, or to auto parts, and even vehicle production lines to produce lower-cost countries or regions. Take the Chrysler "PT Cruiser" retro car, the car is assembled in Mexico, and then imported into the United States, is difficult to count as a real American car. In fact, today in so many American cars produced in Japan are able to find the engine and other important parts, while sales in the U.S. market in about two-thirds of Japanese cars are manufactured in the United States.
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