Sales in the U.S. auto market compared with previous years, great changes occurred

"Old soldiers never die, only gradually weakened." Lift this sentence, could not help but think of wearing black sunglasses, dangling "corncob" pipes MacArthur. Yes, that is, who has 50 years of military experience, the Americans called the "generation of veterans," Douglas MacArthur. April 19, 1951, the U.S. Capitol in his speech entitled "old soldiers never die," the famous speech, leaving the paper at the beginning of the famous phrase moving.

50 years later, the U.S. economy into a "quagmire", the auto industry suffered an unprecedented hit. This year in January, the U.S. auto market sales of 65.7 million units, down 37.1%, down to the lowest level in 27 years. I found that the U.S. auto market in recent significant changes in consumption structure, consumers had favorable for the new models into a preference for the old car. American people to work for change, from the "classic" nostalgia, it appears that the people of the consumer psychology has become more practical.

JW Auto Sales Company President pointed out that from the beginning of this year, sales in the U.S. auto market compared with previous years, great changes have occurred, highlighting the features of the sale of the old car is better. It is understood the company's inventory of vehicles, 15% of 2008 model cars (basically the new car market this year), the proportion exceeded 50% of normal level. Edmonds Automotive News The latest statistics show that the direction of the U.S. auto market promotion tilt, "promotion mainly for the old car. Automakers to increase marketing efforts on these cars, that will clear inventory as soon as possible." The the person in charge said.

The author believes that favored the old car, in addition to reducing inventory for dealers to increase marketing efforts for the outside, a very important reason is that Americans increasingly rational consumer attitudes, not simply novelty divergent, this change in the financial crisis After the increasingly evident.

In general, the use of a car ownership costs is inversely proportional to its market, the higher the amount of the market maintain the vehicle after-sales maintenance, lower maintenance costs, repair and maintenance technology is more mature and stable. These advantages are part of the new models do not have to select some of the new models to consumers, often due to lack of proper maintenance techniques and parts shortages and other problems to worry about.

Enduring as those of the old models into the market for a long time, manufacturers continue to improve in the next, more stable performance, the failure rate is relatively low, the use of low cost naturally. With the new models are being created or improved after-sales service network than the old model service stations across the country in a relatively short period of time can provide services for the owners.

Look at the domestic auto market, in the year 2008, sales of car brands on the list, Jetta, Santana, Excelle, Accord, Passat, Passat, Corolla, Camry and other sophisticated models still lead the car market, in particular "youngest-like" in the Jetta and Santana is still active in the automotive market. It is not difficult to see, excellent quality of the old model is the motor racing evergreen. In addition, data show, mature models, cost-effective hedge against inflation is also reflected in a higher rate.

Perhaps the "veterans" really "die", is his spirit lives on. Hot year old model was born in Little Rock, Arkansas, as MacArthur, he was the youngest brigadier general, the youngest president of West Point, the U.S. Army's youngest Chief of Army Staff. "I'm coming to an end 52 years of military service, to achieve the aspirations and dreams of childhood. Since I took the oath at West Point, has been written, one of the most popular war song, I am proud to say that veterans always die, only gradually weakened. "